The Hype Incubator is a 8-week program that helps entrepreneurs grow their businesses by teaching them how to create demand for their products, increase their brand's presence on social media, and differentiate themselves in crowded markets. The program covers topics such as running social media ads, understanding the customer journey, developing a marketing strategy, identifying ideal audiences and pain points, and creating memorable in-store experiences. The Hype Incubator aims to help entrepreneurs reach their goals and succeed in their ventures through expert coaching and guidance.